Responsible commercial email marketing
In Europe, commercial communications must be prepared carefully. When contacting professionals or companies, there may be a legitimate basis, but the message must be relevant, transparent and proportional.
Pre-send checklist
- •The recipient has a professional connection with the topic.
- •The sender is clearly identified.
- •The subject line is not misleading.
- •The reason for contact is explained simply.
- •There is an opt-out or objection option.
- •Opt-outs are recorded and respected.
What igemail.ai provides
The platform helps organize public business information, verify emails and prepare clean exports. Sending, final message content and compliance for each campaign remain the customer's responsibility.
Note: this article is not legal advice.